9:51 am Steve demoed starting a movie just after having rented it. Note he has an extremely fast connection. The movie was downloading at 1% per second.
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9:48 am Can preview movies from the interface, and see what other users who have rented that movie have rented
9:46 am Demo
9:46 am HD rentals are $4.99. 100 titles today
9:46 am Synching with iTunes.
9:45 am Photos from Flickr & .Mac
9:44 am Podcasts = audio and video
9:44 am Apple TV Take 2. No computer required. Rent movies on Apple TV. DVD quality AND HD + Dolby 5.1
9:44 am What about the flat screen TV? "we have all tried to get movies on a flat screen TV, and we all missed."
9:42 am iTunes Movie Rentals launches today in the U.S. International will launch later this year. Software updates for iPods and iTunes will be forthcoming
9:41 am Library titles: $2.99, New Releases: $3.99
9:40 am Rules: 30 days to start watching. 24 hours to finish
9:40 am Watch instantly (30 seconds with modern broadband)
9:40 am Watch anywhere (Macs, PCs, all current iPods and iPhone
9:39 am Over 1000 movies (available 30 days after DVD release)
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9:38 am Every major studio is on board
9:38 am Touchstone, Miramax, MGM, Lionsgate, Newline, FOx, WB, Disney, Paramount, Universal, Sony all on board
9:37 am iTunes Movie Rentals
9:36 am 125 million TV shows sold. 7 million movies. Both are way above competitors, but did not meet expectations
9:36 am 20 million songs sold in one day on Christmas day. New one-day record
9:36 am 4 billion songs sold as of last week
9:35 am 3rd thing: iTunes
9:35 am $20 upgrade for existing users
9:35 am Maps
9:34 am Mail, Stocks, Notes, and Weather
9:34 am For iPod Touch: 5 new apps
9:34 am Demo is done. The software update will be available today as a free update to all existing iPhone users
9:33 am iPhone has added chapter options and language capability in iPod mode
9:31 am Webclips (website bookmarks on your home screen) will remember where you zoomed/panned to. You can create up to 9 of them.
9:27 am Note: the features appear largely consistent with what was previously leaked
9:26 am Demoing now
9:26 am Lyrics
9:26 am Maps with location, Webclips, Customize home screen, SMS multiple people
9:24 am We want to give folks something for today. New software.
9:23 am people are excited about the SDK that we will release in February
9:23 am First quarter shipping, iPhone has got 19.5% of U.S. SmartPhone market (2nd behind RIM)
9:21 am 20,000 iPhones per day average
9:21 am 200th day since iPhone went on sale. 4 million sales
9:21 am 2nd thing: iPhone
9:20 am Now showing recent Mac/PC ad for Time Machine
9:20 am 2 versions: 500 GB version - $299, 1 TB $499
9:19 am Full Airport Extreme base station with "server grade" hard drive internal.
9:19 am Leopard feature: Time Machine. For notebooks, it doesn't work so well because you have to constantly plug/unplug a hard drive. New product: Time Capsul
9:18 am Leopard has also seen some great support from developers. Office 2008 is now shipping. The last intel native app to ship.
9:17 am Running down some praises of Leopard from Mossberg, Pogue, USA Today, etc.
9:16 am 20% of Mac OS X install base has upgraded to Leopard
9:16 am 1st thing: Leopard. 5 million copies delivered in first 3 months. This is the most successful release of Mac OS 10 ever
9:15 am 4 things to talk to us about today
9:15 am Thank you to our customers for making it all happen.
9:15 am Looking back to 2007. 2007 was an extraordinary year for Apple. New iMac. New iPods. iPhone. Leopard, and other software.
9:14 am Welcome to Macworld 2008. There is clearly something in the air today
9:14 am Steve is taking the stage. Big applause
9:14 am New Get a Mac commercial: Happy New Year. PC has had a bad year, but looking forward to this year.
9:13 am Lights are dimming. No Steve quite yet
9:11 am Current music: Feist 1234
9:01 am People are being seated. The room can seat up to 4000 people.
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